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微信架构能成为主要的广告平台吗
发布时间:2021-12-19 00:04
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本文摘要:Chinas popular messaging app,WeChat,isslowlyturningitselfintoanadvertisingplatform .中国最受欢迎的即时消息应用于WeChat让自己轻松This week,Tencent,WeChats operator, saiditlaunchedanewserviceinmainlandchinawherebycompaniesthathaveverifiedwechataccountswithmore

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Chinas popular messaging app,WeChat,isslowlyturningitselfintoanadvertisingplatform .中国最受欢迎的即时消息应用于WeChat让自己轻松This week,Tencent,WeChats operator, saiditlaunchedanewserviceinmainlandchinawherebycompaniesthathaveverifiedwechataccountswithmorethan 100, 000 followerscanpayfeestoplaceadsonothercompaniesofficialpages.thefeeswillbesharedbytencentandthecompaniesthathostheadsonthean 微信公众账号成为“广告主”,在微信平台发布广告,最多享受10万粉丝的公众账号成为“流量主”,能共享“”广告收益的是腾讯和“流量主”。althoughwechatscorefunctionisinstantmessaging,it has Facebook-like profile pages, photo-sharingandmanyotherfeatures companiescanalsosetuptheiraccountsforfreeandaccumulatefollowers-- somewhatliketwitter.thener 与still a beta version,istencentslatestattempttomakemoneythroughwechat,whichasabout 400 millionmonthlyactiveusers,mainly个人用户一样这在某种程度上和推特相似。

新推出的广告服务还在测试期间,这是腾讯期待微信赚钱的最近尝试。微信每月活跃用户约4亿人,大部分在中国。forpopularmessagingappslikewechat,siliconvalleyswhatsappandjapansline, onebigquestioniswhethertheycouldonedaybecomemajoradvertisingplatformslikefacebookandgoogle.line是ownedbysouthkoreaninternetfe thosecompaniescansendpromotionalmessagestotheirfollowers.southkoreaskakao,another popular chat app, also offers a similar service .不像Facebook和Google那样,总有一天会成为主要的广告平台,比如硅谷的WhatsApp和日本的Line等类似于微信的风行即时消息韩国互联网公司Naver的Line每月向拥有官方账户的公司支付费用。

这些公司可以在启动时向粉丝广告信息。韩国的另一个流行聊天适用于Kakao,也有类似的服务。wechatsnewserviceisalittledifferent.theadsarenotdistributedasinstantmessages。

theyappearatthebottomofcorporatepages.advertiserscanspecifytheirtargetviewersbasedongender,age是locationandevenareasofperson accordingtotencent.basedonthoseconditions,tencentsback-endsystemthatmatchesadvertisersandviewerswilldecidewhichcorporatepage 这些广告不是像即时消息一样发送的,而是经常显示在公共帐户页面的底部。腾讯说,广告主可以根据性别、年龄、方位甚至个人兴趣明确指定目标观众。根据这些条件,腾讯后台系统根据广告主和观众的匹配度要求在哪个公开账号的页面上显示广告。itsstilltooearlytotellwhetherthenewservicecanbesuccessful.forthistobecomeamajorsourceofrevenue, moreconsumerswouldhavetofollowcorporateaccountsandviewtheirpagesonwechat .现在判别这项新服务是否顺利还为时过早。

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这样的服务只有在更多的消费者与公众账户相关,被追加到网站的页面上的情况下,才能成为主要的收入来源。For now,marketingopportunitiesthroughmessagingappsarelimited,saidforresterresearchanalystthomas hussoninareportreleasedthisweee mostpeopledonotwantbrandstointerfereonsuchintimateturf是he wrote.theyprioritizeinteractionswithfamilyandfriendsanddonotseethes wechatandotherasianmessagingappsarestilltryingtofigureouthowtointegrateadsintoolsthataresupposedtoofferintimate是uninterrrupe 这些工具的目的是建立不偷窥、不睡觉的交流。Still,adsarejustoneofseveralwaysthroughwhichtheappmakersaretryingtomakemoney.we chat。lineandkakaohaveallintegratedmobilegamesintotheirservicesalready .当然,广告只是开发者减少收入的几种方法之一。

微信聊天,Line,Kakao已经参加了他们的服务移动游戏。Those games are basically free, butplayerspayforvirtualitemsandotheradditionalfeatures.lineandkakaoalsosellvirtualstickersthatchatuserscansendtooneanother mea ateonlineshoppingfeatures .这些游戏基本上是免费的,但玩家可以出售虚拟世界的项目和其他功能。Line和Kakao还取得了收费的虚拟世界图形,使用者可以在聊天中互相发送。

有些应用程序试图在其平台上重新添加网上购物功能. In the long run,someofthoseappscouldbecomeportalsthatintegrategames, location-basedservicesandshoppingintoasingleplatful forrestershussonwrote.ifyouthinkmessagingappsarejustafreewaytocommunicate Forrester的哈森写道,如果他指出通信适用于免费的交流工具,他就无法意识到这种可能性。


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